That could include bundles for tasks like 3D design or video creation, he said. The new Design Mobile Bundle likely will be followed by other packages. 'We've seen this different cohort of customers who prefer the simpler interface of iPad.' 'There is a net new customer that has come in using mobile only,' Chief Product Officer Scott Belsky said in an exclusive interview. The mobile revolution is real, with mobile apps having been downloaded more than 450 million times so far, so now Adobe is pursuing the mobile business more earnestly.

Making a similar move with its mobile apps signals that the company considers them mature enough - and appealing enough to a significant market - to stand on their own. Years ago, Adobe cemented its dominance by bundling its desktop software titles like Photoshop, Illustrator and Acrobat into its Creative Suite packages. For a monthly cost of $15, the new Design Mobile Bundle that Adobe announced Tuesday combines the image editing app with Illustrator for design tasks, Fresco for drawing and Spark for short punchy videos. Adobe has a new way to sell you Photoshop for iPhones and iPads plus three other mobile apps.

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